College launches new name and logo
‘Cheshire College – South and West’ has been announced as the new name for South Cheshire College and West Cheshire College, following a successful merger of the two colleges earlier this year.
The combined Cheshire College – South and West has campuses in Crewe, Ellesmere Port and Chester and has unveiled a new brand identity to its students and staff this week.
The new name and logo was developed through consultation and involvement from the college’s key stakeholders - including prospective and current students, parents, staff, businesses, government and local community partners.
Jasbir Dhesi, principal and chief executive at Cheshire College – South and West, said: “Following our merger earlier this year we are delighted to announce our new name Cheshire College – South and West.
“From the outset we wanted to create a distinctive brand that appeals to all our students, communities and business partners reflecting the diverse mix of skills and industries that we work across.
“Whilst our name and logo may have changed, our commitment to delivering excellent teaching, learning and skills development for young people, adults and employers remains the same.”
Sean Houlston, student union president, added: “Current and prospective students from all three campuses were asked for their thoughts on the name.
“Personally, I think the new logo looks great - it gives the College an exciting, fresh new look.”